WhatsApp, the most popular messaging app in the world, has achieved yet another milestone. The company has announced that it now has 1 billion daily a
WhatsApp, the most popular messaging app in the world, has achieved yet another milestone. The company has announced that it now has 1 billion daily active users on its service. This is stupendous growth, if we look at last year’s numbers where WhatsApp raked in 1 billion active users every month. Also, the Snapchat Stories clone – WhatsApp Status – has managed to achieve more than 250 million daily active users as well, much more than what Snapchatitself enjoys currently.
Snapchat by comparison only has 166 million daily users of its entire app. That include Snapchat’s private messaging feature that benefits from “Streaks” which uses gamification and emoji badges to incentivize friends to send at least one Snap back and forth each day.
All that engagement with Stories, voice and audio calls, and its core of text messaging has driven WhatsApp to 1 billion total daily users and 1.3 billion monthly users. That means a remarkably high 76% of WhatsApp’s monthly users come back daily. users now send over 55 billion messages per day, including 4.5 billion photos and 1 billion videos.
For reference, WhatsApp had just 1 billion total monthly users in February 2016, and 450 million monthly users and 350 million daily users in February 2014 when it was acquired by Facebook. Now that $19 billion price tag doesn’t seem so crazy