Twitter signs 35 premium video deals : Microblogging platform to host exclusive videos.

Twitter signs 35 premium video deals : Microblogging platform to host exclusive videos.

Twitter on Wednesday announced over 35 collaborations with enterprises for premium video live and in-stream video content offerings. At its "All That

Twitter on Wednesday announced over 35 collaborations with enterprises for premium video live and in-stream video content offerings.

At its “All That Matters” Business2Business2Fan event, Twitter confirmed the partnerships in the Asia Pacific region for premium video content. The deals that covered various sports, news and also entertainment segments will bring hundreds of hours of exclusive videos, live original programming, live games and events to the micro-blogging platform.

The company rolled out in-stream video advertising in the region starting with Australia.

In addition to extensions of existing global live deals, Twitter has joined hands with entities like International Cricket Council (ICC), Filmfare Awards, NDTV and Network18.

“Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally. Including leading brands across sports, esports, news, and also entertainment. Asia Pacific is the growth engine of Twitter,” Twitter Global VP of Revenue and Operations Matthew Derella said.

At the present time Twitter has about 3oo million plus users. In the June 2017 quarter, it had about 328 million monthly active users.

Maya Hari, Managing Director of Asia Pacific at Twitter, said digital video consumption is growing rapidly in Asia Pacific and estimated to grow to over a billion by 2020.

Some of the popular partnerships from India include Cricbuzz, Premier Futsal India, Red Chillies Entertainment and Yash Raj Films.

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