the rising Bollywood star and the new sensation, Sushant Singh Rajput Just Refused A Fairness Cream Ad Deal Worth 15 Crore deeming it incorrect!
The debate over fairness creams and adverts encouraging one skin colour over another has now got a Sushant Singh Rajput angle to it. The 31-year-old actor reportedly turned down a Rs. 15 crore offer to be the face of a fairness product.
“Sushant doesn’t believe in endorsing such products. So despite a lucrative offer, he immediately turned it down,” mid-day quoted a source as saying. The proposed endorsement reportedly required Sushant to feature in six advertisements over three years but, it’s a ‘no’ from the actor’s end. “He feels that he needs to be responsible for the kind of products he lends his face too, as several people look up to him,” the source added. No fairness cream for Shushant.
Explaining his decision, Sushant told mid-day that he is against the idea of promoting fairness creams because: “As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another.” Sushant had made his stance against endorsing fairness products pretty clear last year after Abhay Deol directed his scathing post towards Bollywood stars for their endorsements.
The debate over the ‘unfairness’ of fairness creams was brought to the forefront after Abhay Deol. This was last year when he brought out photos of from various fairness cream adverts. The endorsements came from popular names such as Shahid Kapoor, John Abraham, Shah Rukh Khan, Deepika Padukone and Sonam Kapoor. He added to his cause by saying: “Even if the writing on the tube reads ‘Intensive fairness moisturiser’. It just means it’s ‘FAIR’ to all who use it.” His post was in response “to a comment made by a politician on TV”.
Abhay was referring to former B.J.P. Parliamentarian Tarun Vijay’s comment that how India is not racist because we share the land with ‘dark South Indians’. Later, Priyanka Chopra and Nawazuddin Siddiqui also joined the Anti-Fairness Products campaign.
Last seen in Raabta, Sushant Singh Rajput has a busy schedule for this year. He is featuring with Drive and Chanda Mama Door Ke in the pipeline. He’s also the hero of Sara Ali Khan’s Bollywood debut Kedarnath.