Mumbai Showdown: Sony Pictures has held its monopoly in the broadcast rights of IPL, ever since its emergence. Now it is STAR India's turn to teleca
Sony Pictures has held its monopoly in the broadcast rights of IPL, ever since its emergence.
Now it is STAR India’s turn to telecast the most celebrated tournament on the globe. Star India, after a well fought bidding bagged the rights for the next five years (2018-2022) for a sum total of Rs 16,347.5 crores.
Ever since the BCCI dished out in the Invitation To Tender (ITT), a total of 24 companies picked up papers to contest for the several rights up for grabs. These giants comprised of Facebook, Amazon, Star India, Sony Pictures, Discovery, Sky, British Telecom,Twitter, Yahoo, Reliance Jio and ESPN Digital Media. But 14 out of the all were present at the a
uction. Amazon , Taj TV , Gulf DTH, Group M, Media India, Sky UK Ltd, ESPN Digital Media, BTG Legal Services, BTPLC , Twitter, Discovery did not submit their bids on Monday. Arch-rivals Sony Pictures fought till the end but STAR prevailed due its hold over Indian as well as Global viewership.
The highest territorial combined bid was Rs 15,819.54 crore, but STAR India’s consolidated bid was way more than that. As a result, they currently hold the media rights for the next five editions of IPL.