The Ministry of Information and Broadcasting said condoms ads will now be allowed only between 10 pm and 6 am to avoid exposing children to such material.
Condoms Ads Restriction: Child Safety Or Social Taboo?
The government has put restrictions on Monday on advertising condoms on television. Stating that ads would only play late at night as they could be inappropriate viewing for children.
The Ministry of Information and Broadcasting advocates condom advertisements shown only between 10 pm and 6 am to avoid exposing children to such material and to comply with government rules.
The ministry told all television channels in an advisory “not to telecast the advertisements of condoms, which are for a particular age group and could be indecent/inappropriate for viewing by children”.
The government supports its decision on the basis of rules of safety of children. Meanwhile, advocating the ban of advertisements which “endanger the safety of children or create in them any interest in unhealthy practices”. It also lays regulations that prohibit “indecent, vulgar, suggestive, repulsive or offensive themes”.
Talking openly about sex and contraception is still largely taboo. Health professionals say social norms mean many men and women are still not comfortable to shop for condoms.
The government provides free condoms under its community-based AIDS prevention programme. But several brands — including Durex, Skore, Kamasutra — are widely available. Some of them are even endorsed by Bollywood actors.