Apple apologises to its customers around the controversy that the company was intentionally slowing down old iPhones. Prices slashed on battery.
Lengthy Apology From Apple For Battery: Several Lawsuits Inbound
Apple issued a lengthy letter of apology to its customers around the controversy that the company was intentionally slowing down old iPhones. Apple’s apology letter, posted on the company’s website, says there has been some “misunderstanding about the issue” of how it was handling the performance of older iPhones.Apple is also reducing the price of a replacement battery for out of warranty phones. To a new $29, from the original price of $79. In India, the cost of a replacement battery is around Rs. 6500 currently for users of iPhone 6, iPhone 6s, etc. This is the original iPhone battery from Apple. Though we will have to see how it changes after the new price reduction.
For those who missed the controversy, Apple recently admitted it was ‘managing peak performances’ with iOS updates in older iPhones with ageing batteries. The company confirms this action to avoid sudden shutdowns on the older iPhones. These shutdowns took place because the battery was unable to handle peak performance. And meanwhile, Apple says this software management was to ‘prolong the life’ of the device.
The admission was seen a confirmation of the ‘planned obsolescence’ theory surrounding Apple products. And it was an argument that the company was forcing consumers to upgrade, rather than encourage replacement of the battery, which was the real issue at fault. Apple is also facing eight lawsuits in the United States now in the light of this admission and another one in Israel.